In a nutshell, Link Exchange or backlinks is the practice of displaying a link to another firm’s website on your website. In return, the business that you are exchanging links with will post a to your company’s website on theirs.
Why would you want to do this?
Link Exchange has been taking place since the beginning of the World Wide Web. Prior to the advanced search engines that we are accustomed to using, the more places a linking URL was featured, the higher the probability was for your site to receive traffic. Although technology has changed over the years and we are not reliant on potential clients finding our websites solely through a referring link, there are still many benefits related to exchanging links.
- The most compelling benefit of Link Exchange is boosting your ranking on the major search engines. Nowadays most people are not willing to spend the time perusing every page of search engine results. More often than not, if your website does not come up on the first page of search results, you are losing potential clients.
- The second most compelling benefit of exchanging links is providing your customers with valuable content on your website. The more relevant and useful the information is, the more likely people are to spend time browsing your site and returning to it in the future.
- Aside from the above benefits, you will also be supporting local businesses which in turn will benefit the local economy. With better sales figures, businesses can expand and hire more employees. With a higher percentage of local individuals employed comes a higher total amount of potential customers.
Are there risks involved?
As with any decision, there are potential risks involved. The biggest risk associated with Link Exchange is providing your target audience with a gateway to a website that they would not find valuable, or in the worst case scenario, a website that they would find offensive. For this reason, it is necessary to carefully evaluate the websites that you will be providing links to on your website. Things that you should consider are how long the business has been operating, what kind of reviews they have if any, and what kind of clients they are trying to attract.
Essentially you want to link to businesses that you feel your existing and potential customers would be interested in. If possible, display the hyperlink with a brief description about the site that it is linked to. Carefully craft your description to include relevant keywords that are associated with your site and that will be used by the major search engines.
Does it cost anything?
The only costs involved with creating backlinks are paying for the few minutes that it will take a webmaster to modify or create a page with the exchanged links. The initial cost associated with the creation of this page or modifying an existing page will pay for itself in a short amount of time as your page begins to rank higher among search results.
Speaking of Quantity Backlinks
How many links is too many or too little? Try getting as many websites as possible pointing at your website; just be selective and make sure these websites have quality content or enough content.
Would you like your website linked on our website or others? Talk to us!