When I first started my own business, I thought the formula for success was pretty straight forward. I did all the research, made good financial decisions, and attended dozens of networking events and conferences to learn more about being an entrepreneur, but I still wasn’t seeing the trajectory that I hoped for. Then I decided to make my business more likable, and with the help of 6 simple tips, I’ve never looked back since.
Your Business Messaging Should Be Authentic
Have you ever attended a business meeting where the presenter embellished their work history or experience? We all have, and it doesn’t come across as genuine or authentic.
As a business owner, it’s important to be honest, open, and relatable. People are smart, and can spot a fraud a mile away. Honesty, openness, and transparency are absolutely necessary to build up customer trust.
Your Business Needs a Positive Slogan
Negativity is a business killer, which is why your brand should exude positivity. Before settling on a slogan, consider its implications. Is your messaging clear? Does it have any negative connotations?
Ideally, your business slogan is an extension of the services that you offer. If it can be misinterpreted and misunderstood, it’s time to head back to the drawing board and think positive. Create lines to connect and engage with your clientele.
Your Business Should Tell a Story
According to research, 95% of our decisions are made via our unconscious or emotional brain. If you can connect with customers on a subconscious level, you’re far more likely to convert sales. Explore your background and tell your story.
Since the beginning of time, humans have been telling stories. What makes your business unique? How did you get to where you are today? Why should customers choose you over the competition?
Answering these questions, and using them to help you create a story is the key to connecting with your client base. Tailor your story so that your audience can clearly connect and identify.
Have an Online Presence
According to statistics from Mintel.com, 70% of Americans shop online. If your business doesn’t have a website, or ecommerce site, you’re missing out on hundreds, if not thousands of dollars in potential sales. Do you have a website? Do you regularly monitor your social media accounts? Can people reach you via email or Twitter? If not, it’s time to start learning, or you’re going to miss out.
People discuss purchases, review items, and make suggestions via their social media accounts, in comment sections, and on services like Yelp and Google Reviews; all of it happening ONLINE. Sign up your business online and start making connections today!
Give Back to Your Community and Clients
People love charitable causes as much as they do stories. And as a business owner, it’s important to take a stand and be a leader in your community. Support those around you by attending community events, participating in local decision making processes, and choosing a favorite charity or charities to regularly donate to.
Sharing your success with others doesn’t just feel good, it sets you apart from the competition, and keeps you at the forefront of people’s minds.
Love the Work You Do
Love what you do? Then your positivity is sure to rub off on others. If you’re passionate, driven, and inspired by your work as a business owner, others are going to notice.
Being a leader starts by setting an example, and if you’re always positive, friendly, and striving to reach your goals, others will want to do the very same things. Learn to love what you do.
You might enjoy reading: Small Cleaning Business Owners Wear All Hats
Simply being an authentic, positive, and loving business owner, can infuse your brand with the energy and optimism, it needs to thrive in today’s highly competitive business world. You want people to like your business, and by following these simple suggestions, they undoubtedly will.
Done that, been there? Share your two cents and comment about your experience.